Shiraoi

Shiraoi is a peaceful coastal town in southern Hokkaido, located between Sapporo and Hakodate. It is best known as one of Japan’s most important centres for discovering Ainu culture, the indigenous people of Hokkaido. Combining museums, natural landscapes and hot springs, Shiraoi offers visitors an authentic experience beyond Japan’s busiest tourist destinations.

The town’s main attraction is Upopoy – National Ainu Museum and Park, Japan’s first national centre dedicated to preserving and promoting Ainu history, language and traditions. Interactive exhibitions, cultural performances, workshops and reconstructed traditional houses allow visitors to gain a deeper understanding of this unique indigenous culture.

Nearby Lake Poroto offers peaceful walking trails surrounded by forests and beautiful natural scenery. The area is especially attractive during autumn, when colourful foliage transforms the landscape into one of Hokkaido’s most scenic locations.

Shiraoi is also famous for its natural onsen. Traditional ryokan and hotels provide relaxing hot spring baths surrounded by nature, making the town an excellent stop for travellers exploring southern Hokkaido.

Local cuisine is another highlight. Visitors can enjoy the highly regarded Shiraoi beef, one of Japan’s premium wagyu varieties, together with fresh Pacific seafood and traditional Ainu-inspired dishes prepared with regional ingredients.

Conveniently located near Noboribetsu and Sapporo, Shiraoi fits perfectly into a Hokkaido travel itinerary.

With indigenous culture, beautiful scenery and relaxing hot springs, Shiraoi is one of Hokkaido’s most distinctive destinations.